The Supreme Court opened the door
to legalized sports gambling in 2018, businesses and
governments have been racing to secure slices of what some
analysts predict could be a $240 billion a year market. Dave
Portnoy and Barstool Sports were at the right place at the
right time.
David Portnoy (born March 22, 1977)
is the founder of
the sports and popular culture blog Barstool Sports, which
was acquired by Penn Entertainment. Dave is a public
spokesman for the sports-betting industry. He is an
influencer with nearly 12 million social media followers.
Dave Portnoy is a self-described
“degenerate gambler” that entertains his followers with his
betting exploits. Despite numerous accusations and
controversies he has become successful. Love him or hate him
he is his own man.
He was born in Swampscott,
Massachusetts. His parents are Michael and Linda Portnoy.
He attended Swampscott High School. In
1995, he enrolled at the University of Michigan, where he
graduated with a degree in education.
Barstool Sports
The early iteration of Barstool was a
four-page sports newspaper that Portnoy handed out on subway
platforms and street corners in Boston. The paper was meant
to appeal to young men and rejected political correctness.
Early advertisers in the newspaper included offshore betting
websites such as partypoker, which was operating in the
United States illegally. The contents of the newspaper were
originally solely written by Portnoy, but freelance writers,
including Todd McShay, joined the paper.
Dan Katz who is famously called Big Cat
was among the very first content creators of Barstool
Sports. He has seen both the highs and lows of the company.
At first, the paper struggled, but
gained traction in 2004 when Portnoy began placing photos of
women in bikinis on the front page of the newspaper. By the
year 2007, the local paper had experienced immense growth
and therefore Dave Portnoy decided to move into the online
space. This was a wise decision as they even gained higher
traffic from all over the world. Barstool podcasts ranked
highly because of the large audience and massive social
media following. Podcasts such as Pardon My Take, Call Her
Daddy, The Kirk Minihane Show and many more have topped the
podcasts charts for years.
DavePortnoy gradually cultivated his persona as "El
Presidente", a blunt and candid character. His writing was
well-received among young men and the publication
subsequently became a mainstay of bro culture. He became
known for his unapologetic and brash attitude and has faced
criticism over blog posts and disparaging and offensive
comments.
Barstool
Sports evolved into sports and entertainment podcasts, blogs
and social media accounts with more than 100 million fans.
Peter Chernin's The Chernin Group
purchased a majority stake of Barstool on January 7, 2016,
and it was announced that the headquarters would move to New
York City. In 2020, Penn Entertainment purchased a 36% stake
in Barstool Sports for $163 million, including $135 million
in cash and $28 million in Penn non-voting convertible
preferred stock. Following the sale, The Chernin Group
maintained a 36% stake in the company, while Portnoy
continued to run the site and retains creative control over
content. In February 2023, Penn acquired the remainder of
Barstool Sports for $388 million.
One Bite with Dave is an internet show
that Portnoy created, which consists of him reviewing pizza
restaurants around the world.
In
August 2023 Penn and Barstool agreed to go their separate
ways as the gambling operator signed a new 10-year deal with
ESPN to rebrand Penn's existing Barstool Sportsbook as ESPN
Bet this fall. Penn has agreed to pay ESPN $1.5 billion as
part of the deal and $500 million in warrants tied to media,
marketing, and other services from ESPN.
Barstool Sports founder Dave Portnoy bought his company
back—for exactly $1. Penn Entertainment , Barstool’s
previous parent company, sold 100% of outstanding Barstool
shares back to Portnoy “for a nominal cash consideration
($1.00) and certain non-compete and other restrictive
covenants.
Charitable Work
Barstool Sports raised $240,000 for the
victims of the Boston Marathon Bombings attack and $150,000
to the family of the police officer from Massachusetts who
was killed on duty.
In
2017, Big Cat through his podcast, Pardon My Take, raised
$50,000 for the Justin J Watt Foundation.
In 2018, Barstool Sports partnered with
Baker Mayfield, an NFL quarterback to release a clothesline
whose proceeds would benefit the Special Olympics in Ohio.
In 2018, Barstool Sports Founder, Dave
Portnoy donated $20,000 towards pediatric cancer research
and treatment through the Penn state annual IFC Dance
Marathon.
In 2019, Dave Portnoy led a fundraising
campaign towards mental health and specifically, PTSD,
which ended up raising $91,000.
In 2020, Barstool Sports launched a
non-profit fundraising fund which
raised over $50 million while engaging over 200,000 people
in the contributions including celebrities such as Tom
Brady, Elon Musk, Kid Rock, and Aaron Rodgers. The Barstool
Fund has a mission of raising money for owners of small
businesses (including restaurants) in the US who were
affected by the Covid 19 pandemic.
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